Winning Business
After completing our coaching programme, delegates will have the knowledge to increase the company’s sales pipeline and generate more business. They will improve their win rate when making offers to customers. The tools and techniques that are presented will ensure that the delegates will:
- Bid Less — Win More
- Enlarge the pipeline
- Win new customers
- Improve efficiency
- Be part of more productive sales teams
- Make More Money

Download the Winning Business Brochure
Back to TopScenario
The WIN-BUSINESS training programme will be custom built to improve the sales success rate of your company. It is achieved by targeted training and coaching of the front and back office sales teams. Specific areas that have been targeted are:
- Pipeline Management
- Planning the Sales Campaign
- Developing a Win Strategy
- Writing Offers
- Responding to RFP’s
- Negotiation Skills
- Presentation Skills
After attending the coaching sessions your company will sell more efficiently and win more campaigns. This will have a direct and immediate positive effect upon your sales and overall company results results.
Content
Our methodology has been built from many years of successful proposal consultancy delivered to some of the world’s largest and most prestigious companies The training flow reflects a rigorous approach that an organisation should go through in designing a successful offer for a prospective client. These methods have been used to win bids, be they strategic, high value or just important to making targets.
The content gives a blueprint for improving offers that will have a direct and immediate effect upon the quality of offers leaving the desks of your sales teams. The content is built upon a real life set of sales scenarios which apply directly to the situation that prevails in your company. The material is customised by working together with senior management to create accurate and pertinent examples. A theme is developed based upon a fictitious potential strategic customer with the need to have services provided ranging across the portfolio currently on offer. This scenario is combined with practical tools and exercises that can be re-used in real life sales campaigns leading to a more consistent and professional customer facing offer response.
The team building workshop and role play sessions form a balance with the class room instruction modules with a ratio of approximately one to one. A flexible approach has been built that allows the material to be adapted on the fly to further tailor to the needs of the particular audience attending. This means that strengths and maintained and weaknesses are directly addressed and concentrated upon during the duration of the sessions.
Custom Programmes
The unique methodology brought by 360Plus5 allows a set of training and coaching sessions to be created that exactly match the your needs. A senior consultant will establish the goals of the programme and identify the custom built training modules and flows that will lead to the most cost and time effective results for the client.
Module Examples
The following list of titles are samples that could be brought together in a custom programme of learning:
- Introduction & Objective Setting
- Strength & Weakness Review
- Planning the Win Strategy
- Bid Qualification
- Solution Design
- Lead generation and customer and prospect databases
- Forecasting and sales pipeline
- Tracking sales activities (customer relationship management system)
- Sales Promotions
- Pricing and Pricing Flexibility
- Customer references and referrals
- Case studies and testimonials
- Objection Handling
- Analyses by Competitor
- Product Competitive Analysis
- Customer Interaction
- Proposal Planning
- Proposal Structure
- Bid Types
- Proposal Story Board
- Internal Reviews
- Assembling the Bid Team
- Production Planning & Sourcing
- Writing Style
- Letter of Transmittal
- Answers to RFP Questions
- Win Strategy for Executive Summaries
- Executive Summary Writing
- Red Team Review
- Negotiation Planning
- Financial Presentations
- Presentations
- Reviews



