Fellowship
Background
The principle of supply and demand dictates that when a market gap can be identified that someone, sooner or later, will fill it with an offering that benefits both sides of the equation. With 30 years of intense experience in the business of building knowledge in companies, such a gap has been identified.
Conventional training is normally delivered by people who’s job and experience has been in the field of delivering training. High end business needs more knowledge than this will typically provide. At the same time, many successful business people are becoming available to share their knowledge after conducting highly successful, but highly demanding careers at the sharp end of commerce. These people are ideal to supply the knowledge and experience needed to match these businesses needs.
The people that are best able to deliver this highly concentrated and relevant knowledge will typically get involved with companies on an ad hoc basis, often as a nonexecutive directors., or advisors. When they wear their consultant hats, they would charge a day rate to help guide companies, using the knowledge and experience that they have built up of the previous decades. What is clear, however, is that this knowledge transfer is neither efficient nor easily reproducible. These highly prized business brains are simply not employed to their greatest benefit. This leads to a wastage of talent and skills that business can hardly afford to bear.
The principle behind 360plus5 is to harness this knowledge and experience in such a way that both the expert and companies needing their knowledge can be brought together in the most efficient and reproducible way. This is achieved by harnessing the knowledge of the experts and converting it into content that can be delivered to customers in the form of training sessions that best match the needs of the client. Additionally, by bringing together an international community of these experts, the clients can build a programme of training and coaching that best matches their specific short term and long term goals.
These same experts all, by definition, have a network of business associates that is extensive and far reaching. By leveraging this network for the common goals of the 360plus5 community, clients can have their coaching needs fulfilled by interlinking the knowledge and skills supplied by the community to the corresponding gaps in knowledge and expertise that is demanded by the common client base. This fulfils the basic principle of a successful business by matching the demand to the supply.
Fellow Profile
The experts that are at the core of the business are Fellows. Joining the community will be by invitation only and the person will have a profile of 20 - 30 years experience, C-Level and reputation for outstanding achievement at all stages of their chosen expertise. The mind set of the Fellow will be of an entrepreneur who is willing and able to share their knowledge and pass on their wisdom freely. They will be articulate, have a network of excellence and be very well known in their field. It is clear that the people in this category will not be employees, but will be linked to the organisation with a bond of trust and mutual benefit - “golden hand-cuffs”.
Relationships
While the principle thrust of the business offering is via the marketing and promotion of Fellows and their profiles, other relationships can benefit form the commercialisation of the business. This means that there will be links and synergetic relationships built with like minded partner companies as well as consultants who wish to show an affiliation with 360plus5. Where services can be offered by less qualified people, then 360plus5 will allow up and coming candidates to have a designation of Associate.
Quality
By being invited to join the community the Fellow will be introduced into world class reputation group. Each other member of the community will benefit from the reflected strengths and reputations of their co-Fellows. Any customer experience associated with the community will be of the highest standard and yield a significant return on investment. Working with 360plus5 will not be cheap but will always be excellent value for money. Matching the knowledge and skill of the Fellows will be learning sessions that have world class: materials, pre-session and post session services as well as an environment for future business in the form of consultancy, services and other types of coaching and training.
Geographic Profile
The community will exist from people who are based in all parts of the world. The typical Fellow will be a frequent flyer with a willingness to support customers on all continents. The latest virtual technology is also available to place the expert and client together in the most efficient and best value way.
Event Organisation
Events that are organised via this model will be of the highest possible quality. Handout materials in the form of delegate binders will be produced in house and custom built for each event. Other materials such as delegate badges, tent cards, certificates, will be created and distributed to the attendees accordingly. A central web presence supports the events with information, collateral and other forms of soft content that ensures the customer experience of the highest quality. All administration, payment and booking will be handled centrally, thus enabling the Fellow to do what they do best.
World Class Content
A renowned bid management consultancy has been built upon the same principles of content design and production which drives the content creation element of 360plus5. The materials are created with a view to be reused and delivered on multiple occasions. This means that the overall customer experience is of significantly greater quality that can be expected with conventional approaches. This actually means that the learning experience is enhanced due to the rise in expectation and acceptance levels that are enjoyed using these methods. In simple terms when you see that the organisation and content is excellent then you are more likely to be in a receptive frame of mind to the learning goals.
Locations
The principle for the delivery of the content is to match the desires of the customer. This leads to the sessions being conducted in a variety of locations such as: Fellow Office, On-Site, Hotel, Training Facility, Client’s Office or Virtual.
Formats
The resonance that drives an intense learning experience is determined by the level and intensity of the relationship between the coach and the clients. It has been found that the best trade-off between these situations is what has been termed to be close coaching sessions. The core of the business is based upon sequences of these format sessions being deployed. In a close coaching environment a group of around five senior people will gather to have a combination of presentation, workshop and interaction sessions taking in the region of a long half day. e.g., 12 noon through 6pm. Often programmes can be of 6 to 15 sessions in sequence over a period around one to three months. Other formats are also available such as on-on-one, Instructor Led with 10-15 attendees and larger groupings of seminars or symposia. The core approach of the business is to drive towards sequences of intense and customised close coaching sessions using one key Fellow but with the addition of bringing guest Fellows as appropriate.
Other Products
The content that is created will lead to a variety of supporting product lines and delivery methods being made available to the clients of 360plus5. DVD, iPhone and web based delivery methods will be created as well as conventional publishing.
The key to the content that is created by the Fellowship is that it is focused upon soft skills that can be delivered and is appropriate for clients for years to come. Teaching someone how to drive more revenue or lead a stronger presentation does not go out of date. The revenue that can be created from the Fellowship will create wealth for years to come for all the participants in this exciting venture
